Ash Oliver:
Welcome to The Optimal Path, a podcast about product decision-making brought to you by Maze. I'm your host, Ash Oliver, UX designer and design advocate. Great products are the result of great decisions, decisions that deliver value for customers and the organization. In this podcast, you'll hear from designers, product managers, and researchers about the ideas informing decision-making across all aspects of product development.
Today I'm joined by Andy Budd. Andy is a well known design leader, conference speaker, advisor, and coach. He founded Clearleft, a trailblazing and influential UX agency in Europe and has been responsible for many conferences, such as UX London, dConstruct, and Leading Design. Andy, I'm really excited about our chat today. Thanks so much for being here.
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.
You can follow Andy on Twitter (@andybudd) or check out his website.
Resources mentioned:
The ICE framework
The Eisenhower framework
Divide the Dollar
The Kano Model
The Cold Start Problem by Andrew Chen
Follow Maze on social media:
Twitter: @mazedesignHQ
Instagram: @mazedesignHQ
LinkedIn: https://www.linkedin.com/company/mazedesign
To get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!
In general, your podcast should be spelled exactly as it sounds. Try to avoid creative misspellings, abbreviations, and other punctuation that may not be self-evident to those searching for your show. Your punny podcast title might work in print, but plays on words